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| Domain Names - Unlocking the Mystery |
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Looking Ahead at Internet Trends and Your Money Opportunities |
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| Domain
Names - Unlocking the Mystery
The next real estate boom is in domain names. Domain names are the simple combination of a word with an extension like .com or .net. This combination serves as both the identity of an Internet company and an address. The market for domain names has exploded. A great domain name is a big part of your branding. This is why a good domain name can be all your business needs to make it big in cyber space. And that's why the market for domain names had exploded with businesses spending millions to acquire the right name. The competition is only going to get more intense. There are more than 13 million registered domain names. 270,000 are registered each week. It is estimated that the domain name market will be worth more than 2 billion by 2003. Good luck finding a generic name (example: beer.com or water.com). That is why they sell for so much now. It is estimated that to become a "breakthrough" brand name on the web, it costs up to 50 million dollars. And in the area of business-to-business electronic commerce arena, growth potential is more like 2 trillion. Alternatives Look for catch phrases or clever slogans. Recently we registered www.heavenbythesea.com for a client. Here is an example of great potential and you'll never forget the name ( now that's brand recognition ) Potential Investment Domain Names Still Available Here are a few names that we like and that were still available at the time of writing. Domain Names - Something To Consider Good question,
if you are mega company with lots of money, then one word, secondary
market is where you will probably shop. The rest of the
world will have to really do their research before they spend big
dollars on the secondary market. Remember, the average consumer is getting overloaded with trying to remember the millions of domain names out there. Brand recognition is a big science and there are many components to consider. So, invest in domain names
wisely on the secondary market.
Are There Any Advantages Of Longer Domain Names? Many
of the experts say yes. Placing keywords right in your domain
name can give your site a major boost on search engine
positioning. In other words, a keyword stuffed domain name can
be used as a "doorway" page to boost additional traffic to
a web site. Placing strategic keyword phrases that were
previously too long can now be registered. Which means they
can be placed directly in the path of the search engines.
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| New Web Domains to be Created | ||
| New Web Domains to be
Created WebPosted Wed Apr 19 18:36:34 2000
CBC News NEW YORK - An Internet group is adding new domain names to the cyberspace world. Dot.shop and ".banc" may soon be joining the universal ".com", ".org" and ".net" domains. The Internet Corp. for Assigned Names and Numbers (ICANN) is the non-profit company chosen by the U.S. government to oversee the Internet address system. Its committee suggested a policy be drafted to better manage the creation of "generic top level domain names." It says it would be easier to classify Web sites and make them less difficult to find. But the recommendation wasn't met with unanimous support. Some companies say that new domains also mean more exposure to trademark infringement. The ICANN committee wants to introduce the domains gradually. It's hoping to minimize "cybersquatting," the illegal use of brand names in online addresses. Web domain registrars praised the expansion, saying it not only made the market bigger for companies like them but would make it easier to navigate through the Web. Web domain name registrar Network Solutions Inc. backed the recommendation. It suggested the adoption of ".shop" and ".banc" as new names. The company says the ".shop" domain would be open to anyone wishing to register a site, similar to the ".com" domain. It suggested that the registry for ".shop" could be a cooperative structure made up of any ICANN-accredited registrar — no single registrar would have control over the registry. Network Solutions also proposed that the ".banc" domain would be for those in the banking industry, similar to the way that the ".edu" domain is limited to educational institutions. The registry would be controlled by nonprofit interests associated with the worldwide banking industry.
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